Goal 2: Historic Pittsfield attracts tourists and residents to visit the vibrant retail and dining district as well as enjoy a variety of historic and cultural attractions and activities.
Top 5 Strategies for 2021:
1. Develop a marketing plan to promote existing businesses, attractions, and activities
2. Create programs to make downtown more beautiful, restored, and accessible
3. Develop new attractions/facilities/entertainment options
4. Organize events and activities to attract and keep people in town
5. Develop an arts culture in Pittsfield (fine arts, theater, music, etc.)
Projects:
Establish geocaching in the area
Increase vendor participation at festivals
Develop mural signage and plan a dedication walk
Create signage for tourist attractions
Increase awareness for our activities with strategic use of social media, particularly on tourism-related website
